This Privacy Policy explains how Erica Rock (also referred to as "I," "me," or "we") collects, uses, and protects information when you visit ericarock.com, register for a session, subscribe to email communications, purchase a product or service, or interact with any of my content on social media platforms.

By using this website or providing your information, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the website or submit personal information.

1. Information I Collect

Information You Provide Directly

When you register for a free session, purchase a product or service, subscribe to email updates, or contact me through any form on this website or through Meta Instant Forms, I may collect:

• Your name
• Your email address
• Billing address and payment information (processed by Shopify and its payment processors)
• Any information you voluntarily share in comments, messages, or form fields

Information Collected Automatically

When you visit ericarock.com, certain information is collected automatically through cookies, pixels, and similar technologies. This may include:

• Your IP address
• Browser type and version
• Device type and operating system
• Pages viewed and time spent on the site
• Referring website or ad source
• General geographic location (city or region level, not precise)

Information From Third Parties

If you interact with my ads on Meta platforms (Facebook and Instagram) or opt in through a Meta Lead Form, Meta may share your name, email, and interaction data with me. If you engage with any of my content on Meta, TikTok, or other social platforms, those platforms may share aggregate engagement data.

2. How I Use Your Information

I use the information collected to:

• Confirm your registration for free or paid sessions
• Deliver Zoom links, calendar invitations, and session-related communications
• Send email newsletters, offers, and updates you have opted into
• Process payments and fulfill product or service orders
• Respond to inquiries or support requests
• Improve the website, content, and offerings based on aggregate engagement data
• Deliver relevant advertising through Meta and other advertising platforms
• Comply with legal obligations and enforce site terms

3. Third-Party Services I Use

I use trusted third-party services to operate this business. Each of these services has its own privacy policy that governs how they handle your data:

Shopify: Hosts the website and processes purchases. Shopify handles payment information directly. I do not store payment card details.

Klaviyo: Powers email marketing and manages subscriber lists. Your name and email are stored in Klaviyo to send you emails you have opted into.

Meta (Facebook and Instagram): Powers advertising and lead generation. The Meta Pixel and Conversions API installed on this site help measure ad performance and deliver relevant advertising.

Zapier: Connects Meta Lead Forms to Klaviyo so that people who opt in through a Meta ad receive their confirmation and Zoom link.

Zoom: Hosts live group and private sessions. Zoom collects information necessary to run the session. Their privacy policy applies to session participation.

PayPal and Stripe: Process donations and select payments. These processors handle financial data directly.

4. Cookies and Tracking Technologies

This website uses cookies and similar technologies to improve your experience, remember your preferences, and measure the effectiveness of content and ads. The main categories:

Essential cookies: Required for the site to function (shopping cart, checkout, account access).

Analytics cookies: Help me understand how visitors use the site so I can improve it.

Marketing and advertising cookies: Used by Meta and other platforms to show you relevant ads based on your interactions with this site.

You can control cookies through your browser settings. Blocking certain cookies may affect how the site functions.

5. How I Share Your Information

I do not sell your personal information. I share information only with:

• The service providers listed above, and only to the extent needed for them to perform their functions
• Legal or regulatory authorities if required by law, court order, or valid legal request
• Any successor entity in the event of a business transfer, sale, or merger

6. Your Rights and Choices

Depending on where you live, you may have the right to:

• Request access to the personal information I hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing emails (every email includes an unsubscribe link)
• Opt out of the sale or sharing of personal information (I do not sell, but this right applies where relevant)
• Withdraw consent for future data processing at any time

To exercise any of these rights, email me at Erica@ericarock.com. I will respond within 30 days.

For California Residents

Under the California Consumer Privacy Act (CCPA), California residents have the right to know what personal information is collected, request deletion, opt out of the sale of personal information (I do not sell it), and not be discriminated against for exercising these rights.

For European Union Residents

Under the General Data Protection Regulation (GDPR), you have the right to access, correct, delete, or restrict the processing of your data. The legal bases I rely on for processing are: your consent (for marketing), performance of a contract (for delivering purchased services), and legitimate interest (for basic site operation and analytics).

7. Data Retention

I retain your information only as long as needed to fulfill the purposes described in this policy or as required by law. Email subscribers remain on the list until they unsubscribe. Purchase records are kept as long as needed for tax and legal purposes.

8. Data Security

I take reasonable steps to protect your information using industry-standard security measures. However, no system is completely secure. I cannot guarantee absolute security of information transmitted online.

9. Children's Privacy

This website is not directed at children under the age of 16. I do not knowingly collect personal information from children. If you believe a child has provided information, please contact me and I will delete it.

10. International Users

This website is operated in the United States. If you access it from outside the United States, your information will be transferred to and processed in the United States, which may have data protection laws different from your country.

11. Changes to This Policy

I may update this Privacy Policy periodically. The Effective Date at the top of this page will reflect the latest revision. Significant changes will be communicated through email or a notice on the site.

12. Contact

Questions about this Privacy Policy or how your information is handled?

Email: Erica@ericarock.com

Website: ericarock.com

 

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